Lofty Feature Suite: Designed for High-Volume Production
1. The AI Assistant (Your 24/7 Digital ISA)
Imagine an assistant that never sleeps, never forgets to follow up, and speaks to your leads in a natural, human-like voice.
- Automated Nurturing: Lofty’s AI Assistant engages new leads within seconds, qualifying them and booking appointments directly on your calendar.
- Smart Prioritization: The AI analyzes lead behavior to tell you exactly who to call today, and why.
2. Social Studio: Marketing on Autopilot
Eliminate the “social media struggle.” Social Studio automatically creates and posts beautiful listing videos, market updates, and property alerts across all your social channels.
- Dynamic Content: Your listings are turned into professional video assets without you ever opening an editing app.
3. High-Converting IDX Agent Websites
Your brand deserves a high-performance home. Our Lofty-powered websites are SEO-optimized and designed for one thing: Lead Capture.
- Hyper-Local Focus: Build custom neighborhood pages in minutes to dominate your specific farm area.
- Behavior Tracking: See exactly which homes your clients are viewing in real-time.
4. Advanced Lead Routing for Teams
If you run a team or plan to start one, Lofty’s lead routing is a game-changer. Set up “Round Robin,” “Blast,” or “Weighted” distribution to ensure your team stays productive while you maintain a high ROI on your lead spend.
5. Smart Plans & Drip Campaigns That Actually Work
Move beyond generic “Happy Birthday” emails. Lofty’s Smart Plans use behavioral triggers—if a lead looks at the same house three times, the system automatically sends a personalized text to engage them at the peak of their interest.
6. The Power Dialer & Mobile App
High-volume agents aren't tethered to a desk. The Lofty mobile app is a full-featured “command center” for your business.
- Speed to Lead: Use the built-in Power Dialer for automated voicemail drops.
- On-the-Go Compliance: Update your CRM, manage tasks, and communicate with your team from the car or the closing table.
Lofty at a Glance: How it Scales Your Real Estate Business
| Feature | Strategic Benefit |
|---|---|
| AI Assistant | Nurtures leads 24/7 so you never miss an opportunity |
| Social Studio | Automates your social media branding and listing videos. |
| Mobile Command Center | Run your entire business from your phone with a built-in dialer. |
| Behavioral Smart Plans | Triggers personalized outreach based on real-time lead activity. |
| Team Routing | Precision distribution of leads to maximize team conversion rates. |
*High Value Properties - For all transactions that have a final sale price over $1.5 million, a $150 E&O Supplement Fee will be assessed for every $500,000 price increment over $1.5 million.
Scale Your Business with the Industry’s Most Powerful CRM
Traditional brokerages often force you to pay “Tech Fees” for clunky, outdated software that sits unused. At Rise Realty, we do things differently. We provide our Agents with direct access to Lofty, the gold standard of real estate technology.
For a nominal monthly fee, you unlock an enterprise-level platform that typically costs individual agents hundreds more per month. This isn't an expense; it’s an engine. By leveraging Rise Realty’s enterprise partnership, you get the world’s best AI-driven growth tool at a fraction of the market cost.
Stop overpaying for your tech stack and start out-performing the competition with Lofty and Rise Realty.
Find the Right 100% Commission Program for Your Production Level
Premier Program
Built for higher producing real estate professionals who want one small flat transaction fee regardless of transaction price point. (10+ sales/year).
RISE 100 Program
Built for real estate agents who want a small flexible transaction fee that maximizes take home commission at any transaction price point with no production quotas.
Mentor Program
Designed for newly licensed real estate agents and agents re-entering the business who need one-on-one training support with no upfront brokerage costs.
Broker Associate
Built for higher producing Broker Associates who want one small flat transaction fee regardless of transaction price point. (12+ sales/year)
Teams Program
Specifically designed for Team Leaders looking to reduceoperating costs plus have the ultimate flexibility in their business model and branding.
Tried & True Homes Loans
We strive to provide our mortgage loan originators with the best tools and resources necessary to excel in three core consumer needs.